Analyst: Network News Paying Price for Liberal Bias

Media analyst Robert Knight believes the consistent drop in viewership of the mainstream media news programs shows that Americans are on to the media’s liberal bias, most notably their glowing coverage of Democrat Barack Obama’s presidential run.

A study by Nielsen Media Research shows that the Big Three network news programs experienced a sharp drop in viewers last week during the height of the presidential campaign. CBS Evening News with Katie Couric lost a half-million viewers, as did World News with Charlie Gibson on ABC. Ratings leader NBC Nightly News with Brian Williams dropped from 8.2 million viewers to 7.8 million.

“The fact that this is happening at a time of year when a lot of people are glued to the screen — right before an election — shows that there is a systemic problem with the network news. People don’t believe it any more. They’re tuning out by the millions,” [Robert Knight is director of the Culture and Media Institute (CMI), a division of the Media Research Center] explains. “This continues a trend we’ve seen over the last couple decades, but it’s experienced a real uptick lately. Katie Couric in particular is down below figures Dan Rather descended to after he misplayed his accusation of President Bush and his National Guard records.”

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